Sewcute
Sewcute is a brand that represents cosmetic bags created from left over and un-used fabrics. Sewcute is a brand that shows creativity and uniqueness to each design and adds a bit of a personal touch to it.
The why: From research, textile waste in Australia is around 300,000 tones every year and is getting even bigger. So, for my solution, I decided to collect fabrics that no longer have purpose and create something new out of it, create a new purpose for them.
Year
2024
WHO WE ARE AND WHAT WE DO
Here are Sewcute, we create a one-of-a-kind cosmetic bag where each bag is unique with its own style by repurposing fabrics. Sewcute is a brand that shows creativity and uniqueness to each design and adds a bit of a personal touch to it. We are fun, creative, wholesome and eco-conscious.
As we know, the tremendous amount of textile waste being over 300,000 tonnes in Australia, our brand focuses on the importance of circular economy and environmental sustainability practices. Indeed, by repurposing these fabrics, we raise awareness and encourage consumers to promote sustainable living and consider how they can reduce their own waste.
From brainstorming a list of unique and interesting brand names, I have decided to go with Sewcute. This is because I really like the fact that I used “sew” to mention the fact that these bags have been sewed from used and old fabrics. Additionally, I added ‘cute” because these final outcomes are going to be cute, quirky and elegant.
The target market includes those who are open-minded, practice sustainable living, thrift shop lovers, and consumers who are willing to raise awareness about textile waste and help reduce it.
Process
Process of the logo
Brand mark and application
Product shots
Final logo and Instagram page
Enjoy a little video of my aunty sewing!